1. CONTENT: After the considerations of planning and selecting the appropriate domain name and webhost, websites fail because of lack of content.
The Internet is an information source, the more valuable, unique information your website adds to the Internet community, the better your website ranking will be.
Many websites are designed with the idea that the search engines consider graphic images as content. WRONG.
2. LAYOUT: The importance on what is going on behind the browser window that your visitor is viewing goes beyond having content.
The most notorious culprit that can sabotage your website’s ability to gain visibility on the search engines is the use of “frames”, the layout technique that splits your webpage into two (or more) sections that can
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