3. NAVIGATION:
Within 5 seconds of a visitor landing on your website they should know exactly what you have to offer them and how they can find it.
You must provide a clear and consistent way for your visitors to find the information that they want as quickly as they want to find it.
Your website can be full of great information but if formatted in a way the search engines can’t figure out, you won’t get the number of visitors you want. Search engine optimization experts agree that if your visitors can’t find what they need, your site has failed in its purpose.
Navigation is at the top of the list in functionality.
Websites that make their visitors work hard with fancy menus do not respond properly, and are located in different positions on different pages is a fast way to make visitors exit your site.
Menus created in JavaScript should also have text labels for the search engines otherwise they may drop your website from the indexing process.
Each of your web pages should give the visitor the ability to easily navigate to the homepage of the website.
The menu is only one of the ways visitors can navigate through your website. The site map and search box are two other ways that have become preferences with visitors.
Not only will incorporating these two features please your visitors, they will also please the search engine spiders, making it easier for them to index all of the pages in your website.
4. INTERACTIVITY:
The purpose of your website will determine the type of interaction methods you use.
The first level of interaction required regardless of whether you are offering a newsletter subscription or selling toys for toddlers is establishing a level of trust between your website visitors and the people behind the website: you must provide complete contact information along with the details of how your visitor information is used.
Creating content pages of company history, privacy statements and terms of use policy are viewed very favourable by the search engine companies and are required when you collect information on your visitors through e-mail forms, credit card or other financial transactions.
In addition, when you are selling products and services, it is important to provide visitors with information on your policies for returns, customer service, support and refunds.
The websites that cater to making their visitor feel secure in doing business with them are the ones that are making a high level of sales.
Interactivity can be incorporated into your website through static forms or interactive chat applications and user forums.
The Internet is a worldwide community composed of millions of groups based on interests, locales, and product or service usage.
Creating a membership-based forum gives you another avenue to attract visitors to your site.
Many websites fail to gain a high ranking in the search engines simply because they do not use all of the tools that would provide the information that Internet users are looking for in the form that they want.
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